Who we are
Liberty Life Lesotho is a specialist life insurance company that provides group and individual risk insurance solutions and comprehensive health cover for life changing events. We offer an extensive range of products and services to help Basotho build and protect long-term wealth.
Our vision is to become the trusted leader in insurance and investment in our chosen markets. We aim to achieve this by putting our customer’s needs first, creating solutions that are simple, affordable, relevant, flexible and providing excellent service and forming strong partnerships in our markets.
Whether you’re an individual, small business, a corporate or an affinity group with many members, we have experience in working with our customers and partners to understand their needs. We believe that in times of unfortunate events, the last thing our customers should worry about is finances. Our partners can benefit from our simple and cost efficient administration processes. Our highly experienced locally based team collectively roll-up their sleeves every day and put their knowledge to work, giving you full attention, offer professional advice and assistance to help you make the best decisions for your financial needs.
Liberty Life Lesotho is a subsidiary of Liberty Holdings, founded in 1957 by Sir Donald Gordon who watched his father work hard all his life, yet reap little financial reward for his efforts. This struggle ignited in him the overwhelming belief that all people should have the opportunity to grow their wealth and leave a proud legacy for their family. This belief is captured in our name and our flame, taken from the Statue of Liberty and imbued with the same meaning of freedom and opportunity.
Nearly 60 years later, and with a presence in 17 African countries, we have grown from being a South African life insurer to a pan-African financial services company, offering asset management, investment, long and short-term insurance and health products over 3.2 million people across Africa. We are an organisation that understands the value of knowledge and its power to change realities, when set into action. This is why we have invested over R480 million in supporting various educational initiatives and projects within our communities.
To be the trusted leader in insurance and investment in Africa and other chosen markets.
Why we are in business?
Through understanding the power of knowledge, we strive to pioneer new ways to guide people towards financial freedom.
To make a difference in people's lives by helping them to orchestrate their financial freedom. This is our passion.
Liberty is not just our name. It's what we do
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